Digipak Analysis

The digipak I have chosen to analyse is an album called "Alive Till I'm Dead" by Professor Green published in 2010.

The album is coloured quite dark and the pictures are simple and just show the artist. In all of the pictures of the artist, he is looking away or not directly and the camera. the cover shows a low angle of the artists face which allows you to see his tattoo and shows him almost as if he thinks he is better than you and that you are not worthy of his time.

The font used is thin, easy to read and simple. On the back the text is white and turned 90 degrees anticlockwise so that it fits in with the theme on the back of everything being vertical and taller. This includes the text, artist and the black to white transition in the picture.

The album is counter typical of the genre and looks sophisticated unlike many rap albums which are in cities and often include graffiti. The inside follows the theme of dark colours and the inside back panel shows a picture of the artist showing off his scar. This scar is also referenced in one of the songs in the album where he says “chicks dig scars” showing that he uses it to impress people.

From analysing this album I have learnt that an album doesn't need to be full of action to make a statement and be effective at showing the artist in a way that will appeal the audience