Digipak Final Draft

I have designed a digipak for my album that uses one picture to follow from the front round to the back allowing so that if someone looks at the back and the front at the same time it looks like one long picture. On the inside I have more images from the music video to show the consistency of the campaign.

Front Cover

Back Cover

Inside Front

Inside Back

Magazine Advert

I have produced my final magazine advert for my music video. It includes a picture of one of the scenes in the music video to keep it consistent and make viewers able to associate it to the music video.

Music Video Advert Practise

Storyboards

I have made storyboards to give a better idea of what will happen in the music video. As I do not have the best drawing in the world, and I should warn anyone who decides to look, I have used highlighters to show the different people and actors needed in each shot I want.

Shooting Schedule

Scene	Date/Time	Location	People	Equipment	Props	Notes
Street Scene	day 1, 2:00	Local Village	Jonathan, Marianne	Camera, Tripod	None	Casual Clothes
Park Scene	day 1, 11:00	Local Village	Jonathan, Marianne	Camera, Tripod	Binoculars	-
House Scene	day 1, 21:00	Local Village	Jonathan, Marianne	Camera, Tripod	Tracking Device	-
Poison Scene	day 1, 1:00	Local Village	Jonathan, Marianne	Camera, Tripod	Poison, Drink	-
Arrow Scene	day 1, 3:00	Outside Local Village	Jonathan, Marianne	Camera, Tripod	Projectile, Chair, Rope	-
Performance Scene	day 2, All Day	Scotland	Jonathan, Person to play guitar	Camera, Tripod	None	-

Mise-En-Scene and Actor Casting

For the narrative section of the music video the I will play the artist who needs to wear casual clothes what are unbranded as it fits more with the genre of the music. He will wear jeans with a T-shirt and a an open, short sleeve, button shirt. For the other actor in the narrative section of the video I have got the help of my friend Marianne who lives close by meaning that I can sort out a day to be filming with her. She will need to wear a dark leather jacket and dark shoes for most of the video but need to be wearing casual clothes for one scene. As i will be in some of the shots myself and won't be able to operate the camera whilst I am acting I have got the help of my brother for parts of the narrative section of the music video.

 



The reason I need to play the artist is because I want to go up a mountain in Scotland to film looking out among the world and no one else is able to join me for the long journey. I am going to be in scotland anyway over the holidays so can work out a day that I can make the hour and a half walk to film. The other part of the narrative section of the video needs to be played on guitar and I have a couple of friends who can play guitar to help me with this part or I can try it myself. I have a guitar in my house so i just need to find someone and sort out a date and a time for filming so i can get everything sorted.

Target Audience

Fact File

Artist - Kasabian

Origin - Leicester, England

Year Formed - 1997

Members - Tom Meighan, 11 January 1981, English, Born in Leicester
              - Sergio Pizzorno, 15 December 1980, Italian, Born in Devon
              - Chris Edwards, 20 December 1980, English, Born in Leicester
              - Ian Matthews, 20 June 1971, English, Born in Bristol

Originally  Called - Saracuse

Festivals - Glastonbury 2005 on "Other Stage"

Awards - Won (8), Nominations (27)

Song - Club Foot

Released - 17 May 2004

Lyric Relation - Song Dedicated to Jan Palach, Czech Student who committed suicide by
                        self-immolation in a political protest

Video Relation - References to Soviet Government and Hungarian Revolution of 1956.
                         A banner in the video show the text "Radio Free Europe."

Promotion - Shown on many TV, film and game soundtracks including
                  Fifa 13 and Top Gear

Demographics

The Demographic of the Kasabian Audience are more male than female. This may be because the indie rock genre this song falls into is more listened to by males. They mainly attract younger people, nearly all under 45 and mostly between 18-24 years old, because they the ages of the artist being around 30 and when hey became famous in 2005. More household without children listen to the music maybe  because of he age of the people who mainly listen. The Income of the households who listen to Kasabian is ranged and evenly split over all categories as the music is fairly mainstream in the indie rock category.

 

Psychographics

The main psychographics audience of Kasabian is mainstreamers because the music they is mainstream indie rock and has been in the charts for songs like Fire, Underdog and Club Foot. Other Listeners could be Aspirers and Explorers.

 

 

 

Questions in Survey

Do you like Kasabian?

What is your favourite Kasabian song?

Do you use any social media sites?

Do you buy branded clothes?

What film genres do you like?

What do you do in your free time?

What is your favourite genre of music?

What is your favourite music artist?

Where do you go to listen to the music you like?

What is your age?

 

Survey Answers

All the people I recorded in my survey result like Kasabian otherwise i didn't record their result as I am doing research on the Kasabian audience. The favourite Kasabian songs varied between new and old songs including, Vlad the Impaler, Club Foot and Re-Wired. Everyone used Facebook and some used Twitter and Skype. Of the people I surveyed, 60% of them bought branded clothes and they listen to the music they like through streaming at home and the radio with some going to festivals. There was a range of preferred film genres including Sci-Fi, Action and thriller. Their favourite genres of music changed through rock, pop, metal and club and all of the people surveyed were under 40.

 

MoodBoard

I used the answers from my survey and some internet research to make a moodboard that can show what other companies my target audience might look at in their free time.

9 Shot Analysis - Feel Good Inc - Gorillaz

At the very beginning of the music video we see the name of the song on a tower as it zooms in towards the camera. this shows the band in their usual animation music video style. The band normally add a narrative side to their videos and this is no exception with an industrial kind of atmosphere.

This shot shows an animated guitarist playing a bass guitar. Even though this is an animation, it creates the idea that the band play their own instruments which make them look more of a performing rock band. The shot also includes two women who make the guitarist and band look popular and more important. The way everything is shaded to make the band member stand out and be the only coloured person.

This is one of my favourite shots even though it only last for a second or two. It shows the animated lead singer holding megaphone and coughing dust out the other end. It shows the extent of the darkness in the scene and how sad and gloomy the tower he is trapped in appear.

This shot is from the first time we hear the chorus and the acoustic guitar being strummed. The scene is much lighter and seems like a dream even more so because we can see him faded into the shot allowing us to make a connection between the singer and this dreamlike scene. This also follows Goodwin's idea of the relationship with the brighter scene and the happier music being played.

This shot shows a featured artist, De La Soul, with the singer of Gorillaz, 2D. De La Soul is on a big screen making them seem more important and evil in the dark tower scene, like the antagonist of the music video, trapping 2D.

This is the first time in the video the viewer sees that the high key windmill scene is not a dream, but is another contrasting place. we also see a new band member who we realise is the one playing the acoustic guitar in the choruses. The camera shot is a high angle looking up at the island which gives the impression of the height and that it is flying effortlessly through the clouds.

This wide shot shows the point where the dark, evil tower scene meets the bright, innocent windmill scene. It shows the extreme differences between the two character in the way that one has complete freedom even with the little land they have and the other is trapped in his own huge, lonely creation. This also shows one of the songs main themes which is “intellectual freedom”. Intellectual freedom is the concept that everyone has a right to have their own opinion and in the music video this is what 2D is trap from.

This wide shot follow the theory of the notion of looking and even though it is an animation it still follows the rule. The notion of the looking is the third rule of Andrew Goodwin’s theory of music videos. In this case it shows the artist being slightly seductive though the animation.

The music video ends the same way it started with the singer, 2D, sitting back in the chair he started in, inside the dark prison like tower. This makes us feel sorry for the artist who is stuck where he doesn’t want to be and can’t seem to be able to leave.

Music Video Analysis - Are You Gonna Be My Girl - Jet

Are you gonna to be my girl was released in 2003 in Australian band, Jet's debut album, "Get Born". The song falls into the hard rock category and was the band's first single. It was the most successful song by Jet and made it into numerous song charts. It got to number 29 on "Billboard Hot 100". Number 7 on "Mainstream Rock Tracks" and number 3 on "Modern Rock Tracks".

The video is entirely performance so that people get to see and know the band with the instruments they play. The video is in a black and white colour palette which makes it look more old fashioned and makes it more in-line with the dark, colourless filming used in most rock genre songs.

Through many long and mid-shots of the entire band and individual members we see that their clothes aren't eccentric and that they are dressed in casual jackets and bootcut jeans. This makes them look more urban and young, helping the connection with their younger target audience.

Throughout the song there are numerous points where the instruments are stopped and the vocals carry on. When this happens there is always a shot shown of the lead singer singing in a close-up. This lets the viewers see how connected he is to his music and singing.

The song follows Goodwin's Theory of the relation between the music and the visuals in the way that the ink effects in the the video build up towards the first chorus and throughout the rest of the song. There is also a relation with the visuals and the lyrics by the outline of the women in the video linking with the title of the songs.

Music Video Analysis - Fell in Love With A Girl - The White Stripes

The White Stripes were formed in 1997. Fell in love with a girl was released in 2001 and was their second single release and one of the songs in their third album. The video was directed by Michel Gondry and hosts a conceptional performance based around Lego.

The music video was a big success and won three awards at the 2002 MTV video music awards and nominated for video of the year no falling just short.

The artists are shown in their normal colours of black, white and red showing viewer that they are still the same and keeping to their ways the whole video is done in Lego, a clever unique ideas, which allows the normal activities like swimming and running to look at exciting though there are no people in the video there is still a lot of performance with the conceptional qualities presented by the Lego.

The video is illustrative of the music and shows the band as different to other bands and that they stand out above the crowd. Examples of the illustrative ways of the video is when the guitar enters and when the drums enter as there are parts of the video, like a countdown and an equaliser display. The videos target audience is fairly broad as Lego is aimed to children and adults up to the age of 35 with a few older people who may be nostalgic about Lego. The video is also illustrative of the lyrics as there is a boy and girl love kind of theme to the video.

The use of Lego in the music video is counter typical of the music genre and makes the artists look creative throughout the entire video.

Most music videos in the punk and rock genre show mainly performance with small parts or conceptual filming all in the low-key lighting and a dark colour palette. This video stands out with the higher key lighting and a brighter colour pallets with the Lego in enhancing that further.

Even though the two band members are not actually seen in the music video some of the Lego animations in the video are detailed enough for the viewer to know what the artists looked like. This will help advertise them as performing artists as well as creative music producers. The band have made the video show normal everyday activities like swimming to show that, even though they are different, they can relate to viewers in their lifestyle and the fast paced editing sticks with both the music in the video and the genre of music.

Risk Assessment

Location	Threat	Risk of Occurring	Severity	How To Prevent
Scottish Hill	Falling Down Hill	Medium	Medium	Watch Where You Trend
Scottish Hill	Animal Attacks	Low	High	Be Wary
2 Story Apartment	Falling Down Stairs	Medium	Medium	Be Careful
Bathroom	Falling In Shower	Medium	Medium	Use Bath Mat
Roadside	Getting Hit By Cars	Low	High	Look Before Crossing
Shop	Getting In The Way	High	Low	Wait For People
Outside House	Getting Hit By Cars	Low	High	Look Before Crossing
Tree In Field	Barbed Wire Round Tree	Medium	High	Be Cautious

Shot List

Performance Scene
Close Up - Guitar Playing
Long Shot - Artist
Close Up - Artist
Mid Shot - Artist

Street Scene
Mid Shot - Whole Scene
Long Shot - Whole Scene
Close Up - Whole Scene

Building Scene
Close Up - Whole Scene
Point of View - Whole Scene
Two Shot, Long Shot - Whole Scene

House Scene
Tilt Up - Whole Scene
Close Up - Whole Scene
Over the Shoulder - Whole Scene

Poison Scene
Close Up - Poisoning Drink & Getting Drink
Mid Shot - Drinking Drink
Extreme Close Up - Eyes Widen
Close Up - Drink Falls to Floor

Arrow Scene

Over the Shoulder Shot of Man - Whole Scene

Point of View - Chair Pushed Over

Two Shot, Long Shot - Whole Scene

Over the Shoulder Shot of Stalker - Whole Scene

Tilt Down Shot - Pick Up Weapon

Mid Shot - Prepare to Throw Weapon

Close Up - Throw Weapon

Close Up - Man Look Where Weapon Hit

Close Up - Take Off Gloves

Close Up - Look At Camera

Mid Shot - Walk Off

Two Shot, Mid Shot - Walk Off

Script

Performance Section of Music Video

The performance in the music video will only have two people acting. one will be the artist who plays the man. The other is the stalker who is the girl in the street scene.

Street Scene
Man walking down street
Girl on other side of walking other way
Man look at girl
Man look over towards girl
Both keep walking

Building Scene
Man walking down road
Stalker spying with binoculars

House Scene
Man washing in shower
Stalker person outside
Stalker look at tracking device

Poison Scene
Stalker put poison in drink
Stalker leave
Man get poisoned drink
Man drink poison
Man's eyes widen
Bottle falls to floor

Arrow Scene
Man tied to chair
Stalker walks over
Stalker push chair over
Stalker walks back to start position
Stalker picks up projectile
Man look scared
Stalker ready to throw projectile
Stalker throw projectile
Projectile hit next to man's head
Man look at projectile
Man look back towards stalker
Stalker Remove Gloves
Stalker drop gloves onto floor
Man eyes widen
Stalker is girl from street scene
Girl walk away

Performance Section

In the performance parts of the video there will be two people. there will be the actor who is also in the narrative part of the music video. The other person will be with a guitar are will play the guitar riff. both will be show fragmenting the narrative part throughout the video and the guitar will first be seen at 0:26

Scene timing
0:00 - Arrow Scene (first part only)
0:35 - Street Scene
0:53 - Building Scene
1:50 - House Scene
2:27 - Poison Scene
2:47 - Arrow Scene

Filming Locaions

To get all the shots and scenes I want, I will need several different locations. I have made a montage of all the different places to film.

Picture 1 is the mountain that the performance aspect of the film will be. I want this because it can easily be told apart from the narrative sections of the music video. being on a mountain might cause problems as it take and hour and a half to get to the filming location. Mountains also have the potential to get quite windy and blow over equipment but also add effect to the performance of the video.

Pictures 2 show the location of the building that overlooks the park. This is a good place because the building has apartments making it easy to access and overlook the park. It gives a good location for the scene I want to film here. The building also looks like a generic town building adding to the urban effect.

Pictures 3 are the for the scene where tracking device will be used. These location are good because they a local and I can get to them to film at anytime and have good lighting from street and interior lights.

Picture 4 is of the cola machine are for the poison scene where a drink will be poisoned and drank. This is a good place as it is local and i have permission from the owner that I can use it if there are few customers in the shop.

Picture 5 is the road I plan to use for the street scene. This is good because it is local and there are paths on both sides of the road that I can use. There are outside sources that can interfere with my filming and may make it take longer to the footage correct to the way I want it.

Picture 6 is where the first and last scene with the thrown projectile will be used. This location will be sufficient as it has a post that something can be stuck to and is a large open area that can easily have shots from many angles used for it.

Props and Equipment

Binoculars
I have been able to find some old binoculars that i can use. i chose these out of the others I could choose because they are big, bulky and create a more dramatic impression on camera. It shows the user as more of a professional who knows what they are doing and is well prepared.

Rope and Chair
I found some light green fibre rope and a folding chair that I can use. This gives somewhere for the man to be tied to once the stalker has captured him.

Poison for Drink

For the poison, I got a bottle of blue die and stick a printed a toxic label onto the bottle. For the drink I can buy any bottle drink from a shop on the day I film. This is good because it looks real because of the sticker I made for it. I wanted the poisen to look as realistic and noticable as posible for the viewers of the video so i used blue as opposed to red or any other colour that I had avalible to me.

Tracking Device

For the tracking device I wanted, I decided to get an old broken iPhone. I took off the screen and took out the components on the inside of it. I then made my own circuit to go on the inside so that and LED would flash when the button its pressed. I couldn't get a power source strong enough that was small enough to fit on the inside of the case, so I got battery cables that go to a 9v battery on the outside that can be hidden with the holders hand in the scene. For this I wanted it to make something that look professional but did exactly what I wanted it to do whet it was used.

Throwing Knife

I will need a throwing knife or some kind of projectile weapon that can be used. It looks professional and as it is plastic it can be throw without fear of killing someone or causing injury.

These are all the props and equipment I will need to take with me to film when i go to film (not including the chair which is a bit big to fit into the frame).