Artist - Kasabian
Origin - Leicester, England
Year Formed - 1997
Members - Tom Meighan, 11 January 1981, English, Born in Leicester
- Sergio Pizzorno, 15 December 1980, Italian, Born in Devon
- Chris Edwards, 20 December 1980, English, Born in Leicester
- Ian Matthews, 20 June 1971, English, Born in Bristol
Originally Called - Saracuse
Festivals - Glastonbury 2005 on "Other Stage"
Awards - Won (8), Nominations (27)
Song - Club Foot
Released - 17 May 2004
Lyric Relation - Song Dedicated to Jan Palach, Czech Student who committed suicide by
self-immolation in a political protest
Video Relation - References to Soviet Government and Hungarian Revolution of 1956.
A banner in the video show the text "Radio Free Europe."
Promotion - Shown on many TV, film and game soundtracks including
Fifa 13 and Top Gear
Demographics
The Demographic of the Kasabian Audience are more male than female. This may be because the indie rock genre this song falls into is more listened to by males. They mainly attract younger people, nearly all under 45 and mostly between 18-24 years old, because they the ages of the artist being around 30 and when hey became famous in 2005. More household without children listen to the music maybe because of he age of the people who mainly listen. The Income of the households who listen to Kasabian is ranged and evenly split over all categories as the music is fairly mainstream in the indie rock category.
Psychographics
The main psychographics audience of Kasabian is mainstreamers because the music they is mainstream indie rock and has been in the charts for songs like Fire, Underdog and Club Foot. Other Listeners could be Aspirers and Explorers.
Do you like Kasabian?
What is your favourite Kasabian song?
Do you use any social media sites?
Do you buy branded clothes?
What film genres do you like?
What do you do in your free time?
What is your favourite genre of music?
What is your favourite music artist?
Where do you go to listen to the music you like?
What is your age?
Survey Answers
All the people I recorded in my survey result like Kasabian otherwise i didn't record their result as I am doing research on the Kasabian audience. The favourite Kasabian songs varied between new and old songs including, Vlad the Impaler, Club Foot and Re-Wired. Everyone used Facebook and some used Twitter and Skype. Of the people I surveyed, 60% of them bought branded clothes and they listen to the music they like through streaming at home and the radio with some going to festivals. There was a range of preferred film genres including Sci-Fi, Action and thriller. Their favourite genres of music changed through rock, pop, metal and club and all of the people surveyed were under 40.
MoodBoard
I used the answers from my survey and some internet research to make a moodboard that can show what other companies my target audience might look at in their free time.
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