Monday, 7 October 2013

Music Video Analysis - Are You Gonna Be My Girl - Jet


Are you gonna to be my girl was released in 2003 in Australian band, Jet's debut album, "Get Born". The song falls into the hard rock category and was the band's first single. It was the most successful song by Jet and made it into numerous song charts. It got to number 29 on "Billboard Hot 100". Number 7 on "Mainstream Rock Tracks" and number 3 on "Modern Rock Tracks".

The video is entirely performance so that people get to see and know the band with the instruments they play. The video is in a black and white colour palette which makes it look more old fashioned and makes it more in-line with the dark, colourless filming used in most rock genre songs.

Through many long and mid-shots of the entire band and individual members we see that their clothes aren't eccentric and that they are dressed in casual jackets and bootcut jeans. This makes them look more urban and young, helping the connection with their younger target audience.

Throughout the song there are numerous points where the instruments are stopped and the vocals carry on. When this happens there is always a shot shown of the lead singer singing in a close-up. This lets the viewers see how connected he is to his music and singing.

The song follows Goodwin's Theory of the relation between the music and the visuals in the way that the ink effects in the the video build up towards the first chorus and throughout the rest of the song. There is also a relation with the visuals and the lyrics by the outline of the women in the video linking with the title of the songs.

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