The video is entirely
performance so that people get to see and know the band with the instruments
they play. The video is in a black and white colour palette which makes it look more old fashioned and makes it more in-line with the dark, colourless filming used in most
rock genre songs.
Through many long and
mid-shots of the entire band and individual members we see that their clothes
aren't eccentric and that they are dressed in casual jackets and bootcut jeans.
This makes them look more urban and young, helping the connection with their
younger target audience.
Throughout
the song there are numerous points where the instruments are stopped and the
vocals carry on. When this happens there is always a shot shown
of the lead singer singing in a close-up. This lets the viewers see how
connected he is to his music and singing.
The song follows Goodwin's Theory of the relation between the music and the visuals in the way that the ink effects in the the video build up towards the first chorus and throughout the rest of the song. There is also a relation with the visuals and the lyrics by the outline of the women in the video linking with the title of the songs.
The song follows Goodwin's Theory of the relation between the music and the visuals in the way that the ink effects in the the video build up towards the first chorus and throughout the rest of the song. There is also a relation with the visuals and the lyrics by the outline of the women in the video linking with the title of the songs.

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