9 Shot Analysis - Feel Good Inc - Gorillaz

At the very beginning of the music video we see the name of the song on a tower as it zooms in towards the camera. this shows the band in their usual animation music video style. The band normally add a narrative side to their videos and this is no exception with an industrial kind of atmosphere.

This shot shows an animated guitarist playing a bass guitar. Even though this is an animation, it creates the idea that the band play their own instruments which make them look more of a performing rock band. The shot also includes two women who make the guitarist and band look popular and more important. The way everything is shaded to make the band member stand out and be the only coloured person.

This is one of my favourite shots even though it only last for a second or two. It shows the animated lead singer holding megaphone and coughing dust out the other end. It shows the extent of the darkness in the scene and how sad and gloomy the tower he is trapped in appear.

This shot is from the first time we hear the chorus and the acoustic guitar being strummed. The scene is much lighter and seems like a dream even more so because we can see him faded into the shot allowing us to make a connection between the singer and this dreamlike scene. This also follows Goodwin's idea of the relationship with the brighter scene and the happier music being played.

This shot shows a featured artist, De La Soul, with the singer of Gorillaz, 2D. De La Soul is on a big screen making them seem more important and evil in the dark tower scene, like the antagonist of the music video, trapping 2D.

This is the first time in the video the viewer sees that the high key windmill scene is not a dream, but is another contrasting place. we also see a new band member who we realise is the one playing the acoustic guitar in the choruses. The camera shot is a high angle looking up at the island which gives the impression of the height and that it is flying effortlessly through the clouds.

This wide shot shows the point where the dark, evil tower scene meets the bright, innocent windmill scene. It shows the extreme differences between the two character in the way that one has complete freedom even with the little land they have and the other is trapped in his own huge, lonely creation. This also shows one of the songs main themes which is “intellectual freedom”. Intellectual freedom is the concept that everyone has a right to have their own opinion and in the music video this is what 2D is trap from.

This wide shot follow the theory of the notion of looking and even though it is an animation it still follows the rule. The notion of the looking is the third rule of Andrew Goodwin’s theory of music videos. In this case it shows the artist being slightly seductive though the animation.

The music video ends the same way it started with the singer, 2D, sitting back in the chair he started in, inside the dark prison like tower. This makes us feel sorry for the artist who is stuck where he doesn’t want to be and can’t seem to be able to leave.